Springfield, IL (CAPITOL CITY NOW) – The best outcomes start with a solid plan. In business, that means the right inventory with a quality team, customer service and full participation to make it happen. “Let’s try it and see if it works” is not a strategy. It’s hope and prayer. Will it work? Well, sometimes yes and you’ll get lucky. Oftentimes it won’t because there is no confident expected outcome.
PLEASE DO NOT buy advertising with the disposition of “Let’s try it and see if it works”. You might as well take your hard-earned income and burn it in the backyard. Advertising requires a well-crafted plan…and it doesn’t work overnight.
It’s our belief at the Capitol Media Group that the most effective advertising saturates your message to a potential customer, every step of their buying journey. And we try to make it very simple. “Get Wanted…Get Found…and Get Chosen”. Simple.
All radio commercials cause people to search (Get Wanted!). And when they search online, we want them to find the very same message that caused them to search in the first place. If you’re NOT where they are searching with that same message, we’re sending potential customers to your competitors!!
Once they find you (Get Found!) they will click on your website and start looking around. At this point, some will convert and decide to buy…but others remain undecided. That’s where we come back and flood them with display ads on their phone with reminders about your wonderful business (Get Chosen!). And you know what? This strategy WORKS. We have dozens of businesses in our company that have used this simple plan, and they have seen great results. You can be our next success story!!
I get emails and calls from third party advertising groups every day, just like you do. I EMPLORE YOU… ignore them! They will gladly take your money with a bunch of promises, and you’ll end up with not knowing WHAT you bought, and you’ll be lucky to hear from them in a year to renew. DON’T DO IT!!
Work with a LOCAL advertising professional that you trust. Someone that you’ve worked with for a long time, and someone who you know you can rely on. Someone who will be in the trenches with you making sure that your advertising investment continues to promote the right things at the right time…to the right people.
Our mission at the Capitol Media Group is to help businesses of any size grow and thrive. And if you give us a chance, I know we can help you too. We never operate under the “strategy” of “Let’s try it and see if it works!” We confidently know that our plan to get you Wanted, Found, and Chosen will do just that!
Happy Holidays. Make good things happen!
