Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Entertainment

HOLIDAY TV: What to watch this week


This week is packed with programs to get you in the holiday spirit.

in Entertainment

Bono, Clooney, Kardashian part of all-star campaign for AIDS

FILE - In this March 2, 2014 file photo, Bono arrives at the Oscars at the Dolby Theatre in Los Angeles. A New York City doctor says U2 singer Bono suffered multiple fractures and had to have two surgeries after his weekend bicycle accident. Orthopedic trauma surgeon Dr. Dean Lorich says Bono underwent a five-hour surgery on his elbow in which three plates and 18 screws were inserted on Sunday night. Bono had another surgery to repair a fracture to his left pinkie on Monday. Lorich says Bono will need therapy but a full recovery is expected.

Bono is a launching an all-star campaign featuring "once-in-a-lifetime experiences" like walking the red carpet with Meryl Streep or visiting the "Game of Thrones" set.

in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu in December


Get your remotes ready for a new round of binge-worthy movies and TV.

in Music

Chris Brown donating album proceeds to charity


The singer is giving a children's hospital a big boost by donating proceeds from his new album "Royalty" to the organization.

in Music

Jill Scott has a big night at the Soul Train Awards


The Grammy winner was presented with the inaugural prize which recognized the star for her longstanding presence in the industry and influence on the world of music.