News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Music, Weird

For $129 you can dress like Katy Perry’s #LeftShark

Fresh
katyperry

The "Roar" singer is cashing in on the dancing shark phenomenon from her Super Bowl half-time show.

in Entertainment

Jamie Dornan signs on for war drama amid ‘Fifty Shades’ rumors

Fresh
dornan

The casting news comes just days after reports he pulled out of plans to appear in the sequels to "Fifty Shades of Grey."

in Entertainment, Weird

Stop defacing money in honor of Leonard Nimoy

Fresh
nimoy2

Canadian currency is getting the "Star Trek" treatment and bank officials are not happy.

in Entertainment, Sports

Mark Cuban taking on ‘Sharknado’

Fresh
markcuban

The Dallas Mavericks owner and star of "Shark Tank" will play the president of the U.S.

in Entertainment

Court is still in session for ‘Judge Judy’

Fresh
judgejudy

The sharp-tongued TV judge has signed a deal to keep her on the air into 2020.