News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Music

CHART TOPPERS: This week’s top pop songs

magic

LISTEN: This week's top pop songs, according to the latest Billboard chart.

in Music

CHART TOPPERS: This week’s top R&B tracks

This CD cover image released by Epic shows "Xscape," a release by Michael Jackson.

LISTEN: This week's top R&B tracks, according to the latest Billboard chart.

in Entertainment

WATCH: 10 best ‘Simpsons’ episodes

In this photo released by Fox, Homer explains why he wants to bring back the annual 4th of July fireworks display, after it's cancelled for budget reasons, in the "Yellow Badge of Cowardge" Season Finale episode of "The Simpsons," in May 2014. The full 25-year run of "The Simpsons" will arrive on cable channel FXX with a summer marathon, to be paired this fall with a digital extravaganza that could turn other TV shows yellow with envy. "I'm not going to over-promise, but I think this website will provide you with affordable health care," longtime "Simpsons" executive producer Al Jean told a TV critics' meeting Monday, July 21, 2014.

The recent marathon of all 552 episodes of "The Simpsons" inspired us to sit down and come up with our 10 favorite episodes. Enjoy!

in Music

Miley Cyrus pays homeless friend’s legal fees

Miley Cyrus arrives at the MTV Video Music Awards at The Forum on Sunday, Aug. 24, 2014, in Inglewood, Calif.

Miley Cyrus has offered to pay the legal fees for a homeless young man she took to the MTV Video Music Awards on Sunday.

in Music

Nude pictures of 5 Seconds of Summer bassist leak online

Australian pop punk band 5 Seconds of Summer draws a huge crowd as they perform live on the 'Today' show as part of the 2014 Summer Concert Series.

Nude photos of Calum Hood have leaked after the 5SOS bassist reportedly sent a video of himself via Snapchat.