News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment, Weird

New Jersey Christmas tree controlled by tweets

Fresh
treetweet

Twitter users anywhere in the world can control the lights on this holiday display.

in Entertainment

Leaked Sony emails reveal Idris Elba in line for ‘Bond’

Fresh
idriselba

A leaked Sony email named British actor Idris Elba as the frontrunner to replace Daniel Craig as James Bond.

in Music

Nicki Minaj releases short film with ‘Pinkprint’

Fresh
18-overlay3

*NOTE: VIDEO CONTAINS SOME EXPLICIT LANGUAGE. VIEWER DISCRETION ADVISED.* Rapper Nicki Minaj has released a short film to go with…

in Entertainment

Sarah Jessica Parker eyes return to small screen

Fresh
sarahjessicaparker

The "Sex and the City" star could be heading back to HBO.

in Music

Usher seeks second restraining order against woman

usher

The singer has asked a court to prevent Darshelle Jones-Rakestraw from harassing him at home and on tour.