News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Music

17 pictures of Katy Perry on her 30th birthday

katyperry

The pop princess is saying goodbye to her 20s.

in Entertainment

This weekend in entertainment history

beatles

A look back on some of Hollywood's most memorable moments.

in Music

This week’s top R&B tracks

usher

LISTEN: This week's top R&B tracks, according to the latest Billboard chart.

in Music

This week’s top pop songs

trainor

LISTEN: This week's top pop songs, according to the latest Billboard chart.

in Music

Taylor Swift ‘Shakes Off’ country image

taylorswift

The "Shake It Off" singer fought with her record label to ditch her country girl image and become a pop star.