News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Trending, Viral Videos

TODAY’S MUST SEE: Johnny JamBoogie

Fresh
18-overlay8

If football doesn't workout, "Johnny Football" always has this to fall back on.

in Entertainment

Reese Witherspoon goes ‘Legally Blonde’ for cancer-stricken fan

Fresh
Reese Witherspoon stars in a scene from "Legally Blonde."

Reese Witherspoon played dress-up for a four year old who is obsessed by her alter ego Elle Woods from her 2001 hit "Legally Blonde."

in Entertainment

Today’s celebrity birthdays

liampayne

A member of One Direction is legal and a longtime TV personality celebrates his 73rd birthday.

in Entertainment

Joan Rivers stable after health emergency

joan

Comedienne Joan Rivers is in stable condition at a New York hospital after losing her breath during a routine surgery.

in Entertainment

Jimmy Fallon to lead Leno tribute

fallonleno

The former "Tonight Show" host will be honored and his predecessor will be a big part of the ceremonies.