News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 21

elton-john

A look back at the Hollywood headlines that made history.

in Entertainment

Robin gig has gone to the girls

jenamalone

The superhero sidekick is set for a sex change in the upcoming "Batman V. Superman: Dawn of Justice" film.

in Music

Pitbull hosting American Music Awards again

pitbull

The rapper will front the 2014 show on Nov. 23, and says he's thrilled to be back.

in Music, Sports

San Fran bans Lorde’s ‘Royals’ for World Series run

lorde

California radio stations have removed the chart-topping song from their playlists.

in Entertainment

Jay Leno is the funniest man in America

jayleno

The former "Tonight Show" host received the Mark Twain Prize for American Humor at the Kennedy Center Honors.